Wits & Weights | Strength & Fat Loss Over 40

How Women Can Build More Muscle and Gym Confidence (Holly Baxter) | Ep 307

• Holly Baxter • Episode 307

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Are you putting in the work, but muscle growth feels impossible?  Are you secretly blaming hormones, age, or your DNA? What if your struggle isn't about effort but about your approach?

I interview Holly Baxter, world champion bodybuilder and registered dietitian to cut through the misinformation and reveal the real strategies you need. Forget the hours in the gym and obsessive calorie counting. We'll uncover why women often plateau, the truth about hormonal changes, and how to optimize your training for maximum impact with limited time.

Holly Baxter is a two-time world champion natural bodybuilder, IFBB Bikini Pro, and accredited practicing dietitian with over 13 years of experience. She’s the founder of Be A Fit, a training and nutrition app designed to support women with evidence-based programs and macro-friendly recipes. Holly is known for her honest, science-first approach to helping women transform their physiques and relationship with food.

Today, you’ll learn all about:

03:18 - Fear of bulking, disordered eating, and the identity trap
07:24 - The differences in how women build muscle
11:47 - Menopause and muscle-building
21:33 - Smart training approaches for older or less confident lifters
26:25 - Is periodization necessary for hypertrophy?
33:39 - How your training phase affects your results
41:14 - Top 3 principles for your first serious build
47:09 - What to track during a long-term building phase
53:57 - Minimum effective dose training for hypertrophy
57:40 - Inside Holly’s new fitness app, Be A Fit
59:05 - Outro

Episode resources:


💪 Join Eat More Lift Heavy, the 26-week coached program to build muscle and lose fat after 40

📱 Get Fitness Lab, the AI coaching app for strength training and nutrition over 40

 📊 Track your nutrition with MacroFactor and use code WITSANDWEIGHTS for a 2-week free trial 

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❓ Ask a question for the show

Educational content only, not medical advice.

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